Healthy Food Guide by KarbCoach
Kellogg's Blue Raspberry Flavored Mermaid Waffles: Food Integrity analysis
Quick answer
Lower integrity
Kellogg's blue raspberry flavored mermaid waffles received a Food Integrity Score of 47 out of 100 (lower integrity). This reflects ultra-processed and high additive load. This reads more like a food-engineering project than a simple breakfast recipe, with color, flavor, and texture all added through refined inputs. Enriched flour and sugar lead the list, and several additives do behind-the-scenes work. Treat it as an occasional treat rather than an everyday breakfast. Main considerations include artificial flavor and synthetic blue 1 color, refined seed oil blend with vague sourcing, and multiple texture, emulsifier, and leavening additives. Simpler options: Choose plain waffles or pancakes with short ingredient lists; flavor with real fruit or fruit puree instead of artificial flavor and dyes.
Food Integrity Score 47/100
What stood out on the label?
- Ultra-processed
- High additive load
- Transparency: Medium
What to watch?
- Artificial flavor and synthetic Blue 1 color
- Refined seed oil blend with vague sourcing
- Multiple texture, emulsifier, and leavening additives
Simpler options to consider
- Choose plain waffles or pancakes with short ingredient lists
- Flavor with real fruit or fruit puree instead of artificial flavor and dyes
You are viewing ingredients and processing. Switch to Longevity for nutrition and longer-term eating pattern fit.
Source data, GTIN, and Healthy Food Guide analysis details
Product facts
- Product
- Kellogg's Blue Raspberry Flavored Mermaid Waffles
- Brand
- Kellogg's
- Category
- Breakfast & Cereal (source: Frozen Pancakes, Waffles, French Toast & Crepes)
- GTIN / UPC
00038000239380- Serving size
- 55 g (1 Waffle)
- Source data — ingredients
- Ingredient list from product label data (see Sources)
- Healthy Food Guide analysis
- Independent Longevity and Food Integrity scorecards. See methodology under Sources.
- Data last verified
Food Integrity results

Blue Raspberry Flavored Mermaid Waffles
Kellogg's
Lower integrity
Warning Signs
Artificial flavor, BLUE 1, and soybean and palm oil blend sit alongside enriched flour and sugar, raising clear formulation concern.
Consider This
Modified corn starch, soy lecithin, sodium aluminum phosphate, and natural and artificial flavor are typical of factory-formulated, ultra-processed foods.
Good Substitutes
Plain whole-grain waffles or pancakes made with flour, eggs, milk, and a little fruit puree for color and flavor.
Overall Assessment
Lower integrityThis reads more like a food-engineering project than a simple breakfast recipe, with color, flavor, and texture all added through refined inputs. Enriched flour and sugar lead the list, and several additives do behind-the-scenes work. Treat it as an occasional treat rather than an everyday breakfast.
Key Highlights
What stood out
- Artificial flavor and synthetic Blue 1 color
- Refined seed oil blend with vague sourcing
- Multiple texture, emulsifier, and leavening additives
Family Watchlist
Ingredients some users may personally want to know about.
- Natural and artificial flavor — Vague flavor system including artificial components.
- Blue 1 — Synthetic color additive.
- Vegetable oil (soybean and palm, canola and/or cottonseed) — Refined seed oil blend with variable sourcing.
- Sugar — Refined added sweetener.
- Modified corn starch — Modified starch texture helper.
- Soy lecithin — Soy-derived emulsifier.
Highest concern ingredients
- Natural and artificial flavor (7/10) — Vague flavor system including artificial components.
- Blue 1 (7/10) — Synthetic color additive.
- Vegetable oil (soybean and palm, canola and/or cottonseed) (6/10) — Refined seed oil blend with vague sourcing.
Better choice tips
- Choose plain waffles or pancakes with short ingredient lists.
- Flavor with real fruit or fruit puree instead of artificial flavor and dyes.
Ingredients
Ingredient list
ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), WATER, SUGAR, VEGETABLE OIL (SOYBEAN AND PALM, CANOLA AND/OR COTTONSEED). CONTAINS 2% OR LESS OF LEAVENING (BAKING SODA, SODIUM ALUMINUM PHOSPHATE, MONOCALCIUM PHOSPHATE), WHEAT STARCH, SALT, MODIFIED CORN STARCH, NATURAL AND ARTIFICIAL FLAVOR, EGGS, WHEY, SOY LECITHIN, BLUE 1.
Formulations can vary — check the package label for the final word.
Highest-concern ingredients first. Expand an item for notes.
Natural and artificial flavorConcern 7/10 — Higher concernVague flavorWatchlist · Additive · Vague label term
What this is
Vague flavor
Processing category
Unknown / not listed
Main concern area
Family Watchlist
Why it matters
Vague flavor system with undisclosed components, often a watchlist item.
Additional note
Vague flavor system mixing natural and artificial components.
Family watchlist
Vague flavor system including artificial flavor.
Blue 1Concern 7/10 — Higher concernColor additiveWatchlist · Additive
What this is
Color additive
Processing category
Synthetic / man-made
Main concern area
Family Watchlist
Why it matters
Synthetic color additive; many users prefer to avoid artificial dyes.
Additional note
Synthetic blue color additive.
Family watchlist
Synthetic color additive.
Vegetable oil (soybean and palm, canola and/or cottonseed)Concern 6/10 — Moderate concernRefined oilWatchlist · Vague label term
What this is
Refined oil
Processing category
Processed
Main concern area
Family Watchlist
Why it matters
Refined seed oil blend with vague sourcing, a common watchlist item.
Additional note
Blended refined industrial oils, vague about exact sources.
Family watchlist
Refined seed oil blend with variable sourcing.
Modified corn starchConcern 6/10 — Moderate concernModified starchWatchlist · Additive
What this is
Modified starch
Processing category
Processed
Main concern area
Additive load
Why it matters
Modified starch used for texture and stability in packaged foods.
Additional note
Chemically or physically altered starch for texture.
Family watchlist
Modified starch texture helper.
View all 13 ingredient assessments
Contains 2% or less of leavening (baking soda, sodium aluminum phosphate, monocalcium phosphate)Concern 5/10 — Moderate concernLeavening agentWatchlist · Additive · Vague label term
What this is
Leavening agent
Processing category
Synthetic / man-made
Main concern area
Additive load
Why it matters
Chemical leavening system; the aluminum phosphate adds a formulation layer.
Additional note
Leavening system including aluminum-containing phosphate.
Family watchlist
Aluminum-containing leavening acid.
Soy lecithinConcern 5/10 — Moderate concernEmulsifierWatchlist · Additive
What this is
Emulsifier
Processing category
Processed
Main concern area
Additive load
Why it matters
Emulsifier used for dough consistency and release.
Additional note
Soy-derived emulsifier.
Family watchlist
Emulsifier from soy.
SugarConcern 4/10 — Mild concernSweetenerWatchlist
What this is
Sweetener
Processing category
Natural refined
Main concern area
Family Watchlist
Why it matters
Refined sweetener; some users prefer to limit added sugars.
Additional note
Refined sweetener adding sweetness and browning.
Family watchlist
Refined added sweetener.
Wheat starchConcern 4/10 — Mild concernIsolated starch
What this is
Isolated starch
Processing category
Processed
Main concern area
Processing
Why it matters
Isolated starch fraction used to shape texture.
Additional note
Isolated starch fraction used for texture.
Enriched flour (wheat flour, niacin, reduced iron, vitamin B1, vitamin B2, folic acid)Concern 3/10 — Mild concernRefined flour
What this is
Refined flour
Processing category
Processed
Main concern area
Processing
Why it matters
Refined grain base with fortification, common in packaged baked goods.
Additional note
Refined wheat flour with added vitamins and minerals.
WheyConcern 3/10 — Mild concernDairy protein
What this is
Dairy protein
Processing category
Processed
Main concern area
Processing
Why it matters
Dairy-derived protein fraction, mildly processed.
Additional note
Dairy protein byproduct used for body and browning.
WaterConcern 0/10 — No meaningful concernSimple food
What this is
Simple food
Processing category
Whole food
Why it matters
Basic recognizable ingredient with no concern.
Additional note
Plain water used for dough hydration.
SaltConcern 0/10 — No meaningful concernSimple food
What this is
Simple food
Processing category
Whole food
Why it matters
Traditional seasoning with no concern.
Additional note
Basic seasoning salt.
EggsConcern 0/10 — No meaningful concernSimple food
What this is
Simple food
Processing category
Whole food
Why it matters
Recognizable whole food ingredient.
Additional note
Whole egg ingredient.
This Food Integrity score estimates how close a food appears to a simple, recognizable ingredient profile. It is not a medical safety rating. Formulations can vary by region, size, and packaging. Check the package label for ingredients, allergens, and nutrition. Not medical advice — do not use this site or the KarbCoach mobile app for allergy or health decisions.
How this product may fit different goals
The same food can look different depending on what matters most to you. Here is a general preview of how this product may align with several common goals.
Low-Spike Stability
Watch-outsMetabolic Health
For someone prioritizing Low-Spike Stability, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Sweetener/sugar on watchlist (see Food Integrity)
This product has 1 additional signal for this goal.
GLP-1 Eating Support
Watch-outsMetabolic Health
For someone prioritizing GLP-1 Eating Support, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Sweetener/sugar ingredients (Mentions "sugar". See ingredients for details.)
Low Sugar Lifestyle
Watch-outsMetabolic Health
For someone prioritizing Low Sugar Lifestyle, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Sweetener/sugar on watchlist (see Food Integrity)
This product has 1 additional signal for this goal.
Appetite & Portion Awareness
Watch-outsMetabolic Health
For someone prioritizing Appetite & Portion Awareness, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Sweetener/sugar ingredients (Mentions "sugar". See ingredients for details.)
Vegan
Watch-outsDietary Patterns
For someone prioritizing Vegan, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Animal-derived ingredients (Mentions "whey", "egg". See ingredients for details.)
Plant-Based
Watch-outsDietary Patterns
For someone prioritizing Plant-Based, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Animal-derived ingredients (Mentions "whey", "egg". See ingredients for details.)
Low-Carb Lifestyle
Watch-outsDietary Patterns
For someone prioritizing Low-Carb Lifestyle, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Carb-dense ingredients (Mentions "flour", "wheat flour", "enriched flour". See ingredients for details.)
This product has 1 additional signal for this goal.
Keto-Style Eating
Watch-outsDietary Patterns
For someone prioritizing Keto-Style Eating, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Carb-dense ingredients (Mentions "flour", "wheat flour", "enriched flour". See ingredients for details.)
This product has 1 additional signal for this goal.
Low Gluten Eating
Watch-outsDietary Patterns
For someone prioritizing Low Gluten Eating, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Gluten-related ingredients (Mentions "wheat". See ingredients for details.)
Minimally Processed Eating
Watch-outsDietary Patterns
For someone prioritizing Minimally Processed Eating, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Higher processing level (Ultra-processed)
This product has 3 additional signals for this goal.
Whole-Food Focused Eating
Watch-outsDietary Patterns
For someone prioritizing Whole-Food Focused Eating, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Higher processing level (Ultra-processed)
This product has 3 additional signals for this goal.
Reduce Ultra-Processed Foods
Watch-outsDietary Patterns
For someone prioritizing Reduce Ultra-Processed Foods, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Higher processing level (Ultra-processed)
This product has 3 additional signals for this goal.
Paleo-Style Eating
Watch-outsDietary Patterns
For someone prioritizing Paleo-Style Eating, the analysis identifies considerations that may matter more than the general product score alone.
A consideration: Grain/legume ingredients (Mentions "wheat", "flour", "corn". See ingredients for details.)
This product has 2 additional signals for this goal.
Heart-Healthy Eating
NeutralMetabolic Health
For someone prioritizing Heart-Healthy Eating, the Food Integrity data do not show a strong matching signal for this product.
Athletic Fueling
NeutralAthletic Performance
For someone prioritizing Athletic Fueling, the Food Integrity data do not show a strong matching signal for this product.
Workout Recovery
NeutralAthletic Performance
For someone prioritizing Workout Recovery, the Food Integrity data do not show a strong matching signal for this product.
Strength & Protein Focus
NeutralAthletic Performance
For someone prioritizing Strength & Protein Focus, the Food Integrity data do not show a strong matching signal for this product.
Vegetarian
NeutralDietary Patterns
For someone prioritizing Vegetarian, the Food Integrity data do not show a strong matching signal for this product.
Pescatarian
NeutralDietary Patterns
For someone prioritizing Pescatarian, the Food Integrity data do not show a strong matching signal for this product.
Mediterranean-Style Eating
NeutralDietary Patterns
For someone prioritizing Mediterranean-Style Eating, the Food Integrity data do not show a strong matching signal for this product.
Healthy Fat Focus
NeutralDietary Patterns
For someone prioritizing Healthy Fat Focus, the Food Integrity data do not show a strong matching signal for this product.
See how this product fits your goals
Choose what matters most to you and explore a more detailed interpretation of this product's nutrition, ingredients, and tradeoffs.
Understanding the Food Integrity analysis
What the Food Integrity analysis evaluates
The Food Integrity analysis focuses on how a packaged food is formulated and made. It examines processing level, ingredient quality, additives, oils, sweeteners, purity cues, and how clearly a label communicates what is in the product. The Food Integrity Score summarizes that formulation and transparency picture on a 0–100 scale. It is not a full nutrient report and it is not a personalized meal plan.
Why processing, ingredients, and transparency matter
Processing level and ingredient quality shape what you are actually eating beyond calories on the label. Additives, industrial oils, and intense sweeteners can change how clean or heavily engineered a product feels, even when the front of pack looks wholesome. Purity and transparency matter because incomplete or marketing-heavy labeling can hide tradeoffs that only show up when the full ingredient list is reviewed carefully.
Who may prioritize Food Integrity
Some people care mainly about Food Integrity because their dietary goals center on formulation rather than macros alone. Examples include checking vegetarian or vegan suitability, preferring simpler ingredient sources, avoiding certain additives or sweeteners, watching oil choices, or preferring less processed options. For those priorities, the Food Integrity Score can be the more practical first read.
How Food Integrity differs from Longevity
Food Integrity is the focused analysis of processing, ingredients, additives, purity, and transparency. Longevity is the broader analysis of nutritional composition, metabolic and dietary characteristics, processing, and ingredient quality together. Favorable nutrition values do not necessarily mean strong Food Integrity: a product can look balanced on macros yet still rely on heavy processing or additives that the Food Integrity analysis flags in more detail.
Why the two analyses overlap—and why to review Longevity too
The analyses overlap intentionally. Food Integrity–related characteristics contribute to Longevity, and Longevity still benefits from the same ingredient-quality lens. They are not competing verdicts; they answer different questions at different depths. Reviewing the Longevity analysis can add information about nutritional composition, metabolic characteristics, and dietary balance that Food Integrity alone does not emphasize. Looking at both usually gives the most complete understanding of tradeoffs.
Common questions about this product
Is Kellogg's Blue Raspberry Flavored Mermaid Waffles highly processed?
Food Integrity lists processing level as Ultra-processed. That reflects formulation and processing signals from the ingredient analysis — not a medical or regulatory classification.
Why are the Longevity and Food Integrity scores different?
Longevity emphasizes nutrition per serving and longer-term dietary alignment. Food Integrity emphasizes ingredients, additives, processing, and label transparency. The same product can score differently on those lenses.
How much fiber is in one serving?
Kellogg's Blue Raspberry Flavored Mermaid Waffles shows about 0.99g of fiber per labeled serving in the Longevity nutrition facts.
Does it contain added sugar?
Kellogg's Blue Raspberry Flavored Mermaid Waffles: 7g added sugar per serving; sweetener signals include Sugar. Confirm the current package Nutrition Facts and ingredient list.
What helped the Longevity Score?
Key positives called out in the analysis include: Small single-serving portion; Contains some protein from eggs and whey.
What prevented a perfect Longevity Score?
Key concerns noted include: Refined enriched flour as primary ingredient; Added sugar and seed/vegetable oil blend; Artificial color (Blue 1) and artificial flavor.
Who might evaluate this product differently?
People prioritizing different goals (for example lower carbs, higher protein, or minimally processed eating) may weigh the same breakfast & cereal differently. Use the goal preview on this page, then personalize in KarbCoach for your priorities.
Source data and Healthy Food Guide analysis
- Public label databases (including USDA FoodData Central and Open Food Facts) — Possible sources for package ingredients and nutrition.
- Healthy Food Guide analysis (Longevity and Food Integrity) — Independent Longevity and Food Integrity scorecards.
- How the Longevity Score is calculated
- How the Food Integrity Score is calculated
- Scoring models: KarbCoach Longevity and Food Integrity.
- Independent analysis. No manufacturer affiliation.
- Formulations can vary by region, size, and packaging. Check the package label for ingredients, allergens, and nutrition. Not medical advice — do not use this site or the KarbCoach mobile app for allergy or health decisions. Full sources and safety details.
Label accuracy and safety information
Formulations can vary by region, size, and packaging. Check the package label for ingredients, allergens, and nutrition. Not medical advice — do not use this site or the KarbCoach mobile app for allergy or health decisions.
See how this item lines up with your goals
Healthy Food Guide covers this product in detail. In KarbCoach, your goals shape what matters most for your meals.
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